Filed under: Marketing/Advertising,Scion,Budget,Performance
Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mainsContinue reading Scion changing as brand buyers get older
Scion changing as brand buyers get older originally appeared on Autoblog on 2012-05-01 08:59:00. Please see our terms for use of feeds.
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